A sermon clip got me in a parking lot a few weeks ago.
Forty-one seconds. A preacher I’ve never met, a church I’ll never set foot in, a verse I couldn’t point you to if you paid me. The lighting was good. The music swelled right on cue. And something in my chest moved anyway.
The car was already silent. Nothing to turn off. So the only thing moving in that parking lot was a swell someone built, and me.
Then I did what I always do. Double-tapped it. Sent it to two people. Went inside and ate dinner.
That was the encounter. Start to finish. That was, if I’m honest, the most church I’d done all week.
I want to call that being fed. It felt like being fed. But I’ve done it ten thousand times now, and I’ve started to notice what it actually is.
I didn’t study anything. I didn’t open anything. I didn’t sit with a hard text until it sat back. I watched a man have an encounter — edited for time, scored for effect — and I felt the heat off his fire and called it mine.
If anyone should know better, it’s me.
I grew up closer to preaching than almost anyone alive. The calling was the gravitational center of the whole house. The real thing was at my dinner table — not in a feed, not in a clip. And I still grew up to be a watcher. So when the voice I grew up on got quieter than I was ready for, I felt that quiet too. I’m not writing this from above the ache. I’m writing it from inside it.
The Tradesman
It’s worse than that, though.
Because I know exactly why that clip worked.
I know it was forty-one seconds because ninety would have lost me. I know the caption was a question because questions outperform statements. I know the swell landed where it landed because someone put it there. I know all of it the way a butcher knows a cut — not as a critic. As a tradesman.
I do this for a living.
I’ve spent my career learning how to stop your thumb. There were years it was just me — headphones on, a timeline open, deciding which eight seconds of a man’s surrender you’d get and which thirty-nine minutes you’d never know you missed. I wrote the line that ran under it. I picked the face on the cover. I set the timestamp. I made the sacred perform, and I scheduled it for the hour people feel most alone, because that’s the hour they tap.
It’s not just me anymore. There’s a team, and most days I’m the one who approves the moment — who signs off on which piece of somebody’s worship gets amplified, and which stays in the room where it happened. But I’ll tell you the truth: some of the clips that traveled the furthest are still the ones I picked myself.
And I aimed all of it at faith.
So when I sit here grieving a generation of spectators, I owe you the truth about who set out the chairs.
I didn’t just take a seat. I worked the room.
We didn’t lose the faith. We took a seat. And some of us — me — set out the chairs.
We Took a Seat
Somewhere along the way, faith became a thing we watch other people do well. We’ve got favorite preachers the way we’ve got favorite teams. We know the highlights. We can quote the dunk. We’ve got takes — strong ones — on theology we have never once lived. I have strong opinions about teams I haven’t watched a full game of. I’m describing myself. I’m also describing the audience I get paid to grow.
The clip doesn’t ask anything of you. That’s the whole product. It gives you the swell without the stairs. The catch in the throat without the long obedience that earns it. It hands you a man’s conclusions and lets you skip every hour of reading that made them.
I know it doesn’t ask anything of you. That’s why it works. That’s part of why I made it that way.
I can quote the preacher. I’m less sure I could find the verse. And the dashboard I answer to has never once cared whether you could either. A fan and a follower both tap, both share, both count the same.
A fan and a follower can love the same preacher. Only one of them leaves the building changed. The numbers cannot tell them apart. I’ve checked.
Discipleship is a verb that means follow. There’s no version of it you do from a seat. The body has to stand. The feet have to move. That’s the whole word. And it is the one outcome no one ever asked me to measure.
The Shepherd Who Rotates
We didn’t just outsource the studying. We outsourced the shepherding.
Somewhere we let a man become the Shepherd instead of a shepherd. We stopped going to God through the preacher and started going to the preacher instead of God. He became the access point. The mediator. The face we follow.
There’s a word tucked in the back of 1 Peter for the one we were actually meant to follow — chief Shepherd. It shows up exactly once in the whole New Testament. One time. Every other shepherd in the book — every pastor, every voice up front, every face on a clip — is the under-shepherd. Real. Necessary. But under. And temporary.
We built our faith around the temporary ones.
Because every voice up front is a human voice, and human voices are on loan. The most faithful shepherd you will ever have is still mortal. He gets tired, he gets old, and one day, in some way, he gets quiet. That isn’t his failure. It’s just the truth about people. And if you’d quietly built your whole faith on the man instead of on the Shepherd behind him, you don’t find out until the voice changes. And then it feels like the floor moved, when really you’d been standing the whole time on something that was always going to move.
This was never a case against shepherds, though. God gives them on purpose, and you are meant to follow the ones He sets over you. I am. Having a shepherd was never the danger. Making him the Shepherd was.
We call it a crisis of faith. Half the time it’s a crisis of attachment. The Shepherd never rotated. Ours did.
And I’m not theorizing. People tell me this to my face. They say they miss a voice. That their faith feels thinner without it — that something went quiet in them when the voice they’d grown used to wasn’t in their ears the way it always had been. They say it like they’re admitting a failure.
I’ve stopped hearing it as one. I hear a love letter to a man who fed them, and there’s no shame in loving the one who fed you. But it’s the same thing I’ve had to say to myself: I didn’t lose God. I lost my favorite way of hearing Him. And in the missing, the two are almost impossible to tell apart.
And I have to say my part out loud, because it is my part: I get paid to make the man more followable. That’s the assignment. A platform is just a flock gathered around a face. Nobody’s paying me to point past the face toward a Shepherd you can’t screenshot. There’s no dashboard for a person’s private walk with God, and there’s a very good one for how many people follow yours. So I grow the following. I make the shepherd bigger.
A bigger shepherd is not a nearer God.
The Hillside
There’s a moment in John 6 I avoided for years. Because it ends with people leaving.
He had just fed five thousand. Free bread, real miracle, a whole hillside full. And the crowd loved it — loved it enough to come back the next day looking for more. More bread. More spectacle. More of the show.
So he started teaching. Got into the hard stuff. The kind you can’t double-tap and walk away from clean. And the text says it plain:
“From that time many of his disciples went back, and walked no more with him.”
John 6:66The hillside emptied.
Not because the teaching was wrong. Because it cost something. The crowd wanted bread. They were following the hand that fed them, not the One behind the hand. So the moment the bread became a demand, they cleared out.
Study Note John 6:66 · The Hillside Empties
The verse turns on ek toutou — “from this” — the hinge marking the exact moment the crowd broke. The ones who left were mathētai (disciples) — not the Twelve, but the wide following that had chased Jesus since the loaves (6:26: “ye seek me… because ye did eat of the loaves”). What broke them was the “hard saying” of 6:60 (sklēros estin ho logos) — eat my flesh, drink my blood. “Went back” is apēlthon eis ta opisō, literally “went away to the things behind” — a retreat, not a stroll. And “walked no more with him” is periepatoun, the imperfect of peripateō — to walk-with, as a disciple walks with a rabbi. The imperfect makes it ongoing: from then on, no longer following. The bread that drew a crowd could not hold it once the bread became a demand. Immediately after, Peter answers for the few who stayed: “Lord, to whom shall we go? thou hast the words of eternal life” (6:68).
- A. T. Robertson, Word Pictures in the New Testament, Jn 6:66 — on ek toutou drawing “the line of cleavage between the true and the false believers,” and apēlthon eis ta opisō
- Lexham Theological Wordbook, on peripateō (to practice a way of life) and aperchomai, used here of disciples who deserted
- John 6:60 — “This is an hard saying; who can hear it?” — what empties the hillside is the teaching, not a failure of the teacher
- John 6:68 — Peter: “to whom shall we go? thou hast the words of eternal life” — the remnant came for the Word, not the bread
- Matt 13:20–21 — the stony-ground hearer who receives the word with joy but is “offended” when tribulation comes — faith that leaves the moment it costs
I used to read that as their failure. Then I read it as a mirror. Now I read it as a job description.
Because if you handed me that hillside, I know what I’d have done. Clipped the miracle. Skipped the sermon. Kept the crowd fed and seated and coming back for the spectacle, and called the empty hillside an engagement problem. I am very good at the part of the story that fills a field with fans and quietly thins it of disciples.
I want to be careful here, because this isn’t cynicism, and it isn’t me telling you I stopped believing. I believe. That’s what makes it hard. I’m not a con man who found a market. I’m a believer who got good at the machine — and only lately noticed the machine makes watchers, and that I’m one of its better hands.
The tools aren’t evil. They’re just very, very good at making crowds. And crowds are easier than disciples. Crowds cheer and leave and come back when you book a bigger name. A disciple is a harder thing to make, and a slower one, and there is nothing I can do from a booth to manufacture one for you.
I don’t have a five-step fix. I’m suspicious of anyone who turns this into one. That’s just another clip. And I’d know. I’d probably be the one to cut it.
I just know what I caught myself doing in that parking lot. I know I’ve spent years teaching people to feel fed without ever getting hungry enough to cook. The closest seat in the building is still a seat. And I haven’t only been sitting in it. I built some of it.
I keep trying to work out whether I’m in the crowd, working it, or finally on my feet. Most days I already know. Most days I’m still working the room.
But I know what I want the work to be, if I ever get it right. Not growing a man. Men rotate. Not growing a crowd. Crowds leave the second it costs them something. Growing a church. The kind that would still be standing if every camera broke and the voice up front went quiet for good.
And God doesn’t build that kind of church by leaving it without shepherds. When one voice goes quiet, He raises others. And He has. I’ll be honest about the walk, because I think some of you are on it with me. I didn’t know what this new season would feel like. I loved what we’d had so much that I half-expected to spend the whole stretch just missing it. I came in carrying everybody’s grief and a little of my own.
And then I sat and listened to the ones stepping into the gap, and they were already preaching the thing I’d been circling this whole time. Stop waiting on the old voice. The next voice is your own. Rise. Feed yourself. From the same stage I’d spent years cutting into clips, they told the whole house to stop being spectators. I didn’t have to make peace with the new season. The new season charged me. I’m not grieving the people God has put in front of us now. I’m following them, and I’m proud to.
I said amen. Then I had to go home and figure out how to actually do it.
Feeding Myself
So I started doing the one thing no seat can do for me. I’ve been reading the Book myself. First-hand. No edit, no swell I engineered, nobody between me and the page holding a microphone.
Some mornings it’s dry. I read a chapter, feel nothing, close it. But this week I was sitting in Deuteronomy 8. God walks Israel into the wilderness on purpose. Lets them get hungry where no man could feed them. Then rains down manna — so they’d learn the one thing the whole detour was for: you don’t live on bread alone. You live on every word that comes out of God’s own mouth.
The wilderness was the weaning.
And nobody handed me that. I dug it up myself. It was small. It was mine.
I’m learning, late, how to feed myself.
A preacher can give you his conclusions, but he cannot give you his hunger.
Study Note Deuteronomy 8:3 · Bread and the Word
The verb behind “humbled thee” is ‘innah (root ‘anah) — to humble, to afflict — the same root God uses for “ye shall afflict your souls” on the Day of Atonement (Lev 16:31). The wilderness hunger was not an accident; it was a deliberate humbling. The manna (Hebrew man) carried the lesson in its design — it could not be stored. Gather more than a day’s portion and “it bred worms” by morning (Exod 16:20). Every dawn you went out hungry again. The hinge is kol-motza’ pi-YHWH — “everything that proceeds out of the mouth of the LORD” — set against lechem (bread) alone. Man lives by the going-forth of God’s mouth. This is the exact verse Jesus throws back at the tempter in His own wilderness, answering the temptation to turn stones to bread: “Man shall not live by bread alone” (Matt 4:4). The manna lesson and the bread-of-life discourse meet in one word: bread.
- Raymond Brown, The Message of Deuteronomy: Not by Bread Alone (BST), on the wilderness as a deliberate humbling and the lesson of dependence
- Old Testament Quotations and Allusions in the New Testament, Dt 8:3 — the verse Jesus quotes against the tempter (Matt 4:4; Luke 4:4)
- Matt 4:4 — Jesus quotes this verse verbatim against the bread temptation — the Son re-walks Israel’s wilderness and passes the test they failed
- Exod 16:4, 20 — manna given “a certain rate every day”; hoarded, it “bred worms, and stank” — provision you cannot stockpile
- John 6:31–35 — “our fathers did eat manna” → “I am the bread of life” — the true bread the manna was always pointing at
And maybe the famine is the point.
Maybe the quiet was always meant to make you go looking for the Chief Shepherd Himself — the one who feeds His own sheep, in good pastures, with His own hand.
What He hands you out there won’t be the full tables of before. It might not even taste like yesterday’s manna. But it’ll be His, and it’ll be just enough. It always is.
You can’t hoard it. That was the rule in the wilderness — gather more than a day’s worth and it breeds worms by morning. Yesterday’s sermon. Yesterday’s clip. The way it felt when the voice was loud and the room was full. None of it keeps. You can’t live on it.
So you go out hungry again tomorrow and gather what’s fresh.
Today’s manna. Not yesterday’s. Today’s.
And there’s something I’m trying not to miss.
They missed Him the first time. The people waiting for God walked right past God — because they were watching for grand, and He came as a carpenter. No form, no beauty, no stage. Isaiah put it bluntly: nothing about Him to make us look twice. They wanted a king with a procession; they got a working man from a town nobody bragged about, one who’d end up with nowhere to lay His head. And the ones who knew the most scripture were the surest they’d recognize Him. They were the ones who missed.
A generation trained to expect the grand is a generation built to miss the carpenter.
I don’t want my faith to live or die on whether a certain voice is in my ears. I don’t want to be so loyal to a shepherd that I sleep through the Shepherd. And I don’t want to miss the people He’s set in front of us now just because they don’t sound like the ones before.
Every voice up front eventually goes quiet. That’s not a tragedy; it’s why the anchor was never meant to be the voice. The Word on your own table doesn’t go quiet.
You don’t need the old voice to come back to hear from God. It’s been on your table the whole time. Read it like it’s yours. Not like it’s content.